ENI 3101 Entrepreneurial Thinking for Startups
Credit Hours 3.0
Prerequisites None
Requirements CSP 1, 2, 6, 7
Description

This course focuses on applying evidence-based entrepreneurship methods to go from idea to a sustainable business model. Students learn how to apply behavioral economics, the Customer Development Model and the Lean Startup methodology to discover important and unsatisfied customer needs by designing compelling and competitive value propositions, viable business models that can profitably fulfill these value propositions, and persuasively pitch value propositions/business models to prospective customers/investors. Students engage in a variety of hands on team activities while in class, engage in a team field study involving a local startup, and develop/pitch their own startup ideas.

ENI 3102 Product-Service Design for New Ventures
Credit Hours 3.0
Prerequisites ENI 3101
Requirements CSP 1, 2, 6, 7
Description

The focus of this course is actually designing the product-service (offering) that can profitably capture customer demand. Once authentic customer demand is discovered and a compelling value proposition that satisfies that demand is verified, the next step is to design an offering that that customers will want to use and one that is sustainable. Students apply Lean/Agile design methodologies and customer value targets to iterate through offering designs, prototypes, and business models until a best fit design is achieved and “fast followers” can’t easily imitate. This is a highly interactive course where students 1) engage in a variety of hands on team activities while in class and 2) design and test their own offering concepts.

ENI 3103 Business Model Validation
Credit Hours 3.0
Prerequisites ENI 3101
Requirements CSP 1, 2, 6, 7
Description

This course focuses on the business model validation phase of creating a new venture. Once a best fit product-service (offering) design is achieved that can profitably satisfy customer needs better than competitive solutions, a logical next step is to validate demand traction for that business model to ramp up customer sales. Students learn to apply various demand traction strategies and how to best position an offering in a competitive market to realize profitable revenue potential. It also addresses the capital funding process, progressive business plan development, types of investors, company valuation strategies, capitalization tables, negotiating tactics, term sheets, and more. Students create a mock start-up that takes them through this critical validation stage.

ENI 4020 Business Law for Entrepreneurs
Credit Hours 3.0
Prerequisites 45 credits, and ENI 3101
Description

CSP’s: 1, 2, 6, 7. This course will focus on the legal issues that entrepreneurs face when starting and running a business in the global economy. Throughout the course we will focus on various substantive practical areas of law that most impact entrepreneurs such as: establishing ownership structure, related shareholder or membership agreements, other documents which impact ownership structure, sales and lease contracts, loan agreements, raising capital and securities law compliance, venture capital negotiations and agreements, the role of the board of directors, potential roles for an advisory board, debtor-creditor relations, employment law, and Intellectual Property law.

ENI 4060 Technology Law for Entrepreneurs
Credit Hours 3.0
Prerequisites 45 credits and ENI 3101 and [BUSA 2106 or LGLS 3020 or permission of instructor
Description

CSP’s 1, 6, 7. This course examines how the U.S. legal system is evolving to accommodate the Internet’s impact on business practices, society and values. The course covers a wide range of Internet-related legal issues including technology and the law, court jurisdiction over Internet-related business activities, intellectual property, e-commerce, taxation of Internet sales, privacy in cyberspace, on-line defamation, information security, cyber-crimes, and government regulation of Internet services. Emphasis is placed on developing legal doctrines and their application to Internet-based business activities.

ENI 4100 From Startup to Growth Company
Credit Hours 3.0
Prerequisites BUSA 3090, ENI 3102 and ENI 3103
Requirements CSP 1, 2, 6, 7
Description

This course focuses on scaling up a new venture. Once a startup has validated demand traction for its business model and obtained sufficient growth capital, it is set to make the transition to an early-stage growth company. The transition presents formidable challenges. The course examines many of the decisions that founders/owners must make and the resulting trade-offs that they must accept in this transition. Decisions regarding: gearing up for and financing rapid growth, changes in company governance, boards and advisors, intellectual property licensing, patents and trademarks, growth strategy, scaling business operations, strategic marketing, staffing, financial and risk management, exit strategies. This course challenges the student with these decisions and how to approach them.

ENI 4201 Startup Incubation and Mentoring
Credit Hours 3.0
Prerequisites ENI 4200E or permission of instructor
Description

CSP’s 1, 2, 6, 7. This course follows the pattern of a typical internship course. However: youll be working for yourself (or team), youll be mentored by an entrepreneur-in-residence as evaluator, and you will be paying yourself in equity (there may be additional emoluments). Upon admission youll be assigned a slot in the incubator (space scheduling, locker, mentor, resources, etc.). In the incubator, each student/teams needs are assessed and additional resources brought to bear. Youll have access to resources provided through the incubator (legal, financial, marketing, investors, etc.) as needed, and available resources permit. The mission of the incubator (and this course) is to help you succeed. The onus is on you; faculty and mentors are facilitators, not guarantors.

ENI 4389 Directed Readings in Entrepreneurship and Innovation
Credit Hours 1.0 - 3.0
Prerequisites ENI 3101 and either ENI 3102 or permission of the instructor
Description

CSP’s: 1, 3, 6, and 7.

ENI 4560 Small Business Management
Credit Hours 3.0
Prerequisites FI 3300, and MGS 3400, and MK 3010 OR BUSA3090E for non-business students
Requirements Business students must meet RCB upper division course requirements and 45 semester hours
Description

Non-Business students must be in good standing with minimum of 45Credit Hours. Cross listed with MGS 4560. According to the U.S. Labor Department, almost 50% of the companies in the U.S. are small businesses. This course covers the unique issues of managing and growing a new or existing small business. The mission, objectives, goals, and strategies are set for small business. Staffing decisions, from hiring operative employees to the board of directors, are covered. Major emphasis is placed on the design, integration, and operation of production, marketing, and finance.