3415 Media Entrepreneurship

Program Offered:

  • Bachelor of Interdisciplinary Studies Concentration in Media Entrepreneurship

Creative Media Industries Institute

David Cheshier, director and faculty program coordinator, dcheshier@gsu.edu

The interdisciplinary major concentration in Media Entrepreneurship prepares students for entry into a changing media environment with an understanding of current business dynamics and opportunities. Students will gain grounding in the skills they need to start their own businesses and to bring innovative and entrepreneurial thinking to traditional media organizations. Throughout the program, students will examine organizational culture, emerging and traditional business models, opportunities and challenges presented by the start-up climate, and will discuss how to leverage digital media tools in an entrepreneurial context.

Program Admission

A 2.0 Georgia State University GPA is required in order to apply to the program. Application materials can be obtained from the Office of Academic Assistance (see below). Students should apply to the program by the time they have earned 42 credit hours to avoid a delay in graduation.

Academic Advisement for Undergraduate Students

Academic advisement for undergraduate students is provided through the University Advisement Center (freshman through junior status/fewer than 90 hours) and the college’s Office of Academic Assistance (senior status/90 or more hours). See section 3040 for additional information.

Bachelor of Interdisciplinary Arts students should also consult regularly with the faculty program coordinator for the specific program regarding course selection, program plans, experiential learning, and other academic opportunities.

Program Degree Requirements

Please refer to the Bachelor of Interdisciplinary Studies section 3030.30 of this catalog for academic regulations for this program.

In addition to the Program Degree Requirements, students must fulfill the College of Arts and Sciences Degree Requirements (see section 3030) and the University Degree Requirements (see section 1400).

Courses used to fulfill the Critical Thinking Through Writing (CTW) requirement for each B.I.S. program will not count towards the rules of Area G (i.e., no more than three to four 3-4 credit hour courses from a single discipline) nor of Area H (i.e., no more than two 3-4 credit hour courses can be taken within a single discipline).

Bachelor of Interdisciplinary Studies Concentration in Media Entrepreneurship

Area F: Courses Appropriate to the Major (18)

  1. World language at the 1002 level or above (3)
  2. Select additional elective courses from the following to complete 18 hours in Area F:

Many of the courses listed above are required prerequisites for Media Entrepreneurship BIS courses in Area G and H. Students should select Area F courses in consultation with a BIS advisor.

Area G: Area of Concentration (27-33 hours)

Not more than four (4) three hour courses (i.e. 12 hours) can come from the same course prefix in the student’s program of study, excluding CTW courses.

    1. Required courses (9)
      • BUSA 3090 Survey of Business Principles for Non-Business Students (3)
      • ENI 3101 Entrepreneurial Thinking for Startups (3)
      • Select one course to fulfill the Critical Thinking Through Writing (CTW) requirement:
        • CMIS 4910 Topics in Creative Media-CTW (3)
        • JOUR 4800 Media Ethics and Society-CTW (3)
        • Directed Readings-CTW course (number 4995 in multiple subjects)
    2. Entrepreneurship Core (6)
    3. Media Industry/Law/Policy/Management (9)
      • ACCT 4111 Intermediate Accounting I (3)
      • BCOM 3950 Business Communication and Professional Development (3)
      • BUSA 3000 Globalization and Business Practice (3)
      • CIS 3730 Database Management Systems (3)
      • CMIS 4030 Managing the Creative Enterprise (3)
      • CMIS 4050 Producing Television (3)
      • CMIS 4914 Special Topics in Media/Arts Entrepreneurship (3)
      • CMIS 4600/MTM 3010 Introduction to Music Industry (3)
      • CMIS 4630/MTM 3050 Legal Aspects of the Music Industry (3)
      • CMIS 4660/MTM 3450 Artist Representation (2)
      • CMIS 4915 Special Topics in Advanced Technology Media Production (3)
      • CMIS 4980 Internship (1-6)
      • ENI 4100 From Startup to Growth Company (3)
      • FLME 4800 Film and Media Industries (3)
      • JOUR 3060 Communication Law and Regulation (3)
      • JOUR 4770 Media Management and Marketing (3)
      • LGLS 3020 Introduction to the Law (3)
      • LGLS 4050 Principles of Business Law (3)
      • LGLS 4060 Internet Law (3)
      • MGS 3400 Managing People in Orgs (3)
      • MGS 4430 Negotiation (3) (BIS students have only BUSA 3090 as prereq with consent of instructor.)
      • MGS 4500 Entrepreneurship/New Venture Management (3) (BIS students have only BUSA 3090 as prereq with consent of instructor.)
      • MTM 3300 Copyright and Music Publishing (3)
      • MTM 3440] Entrepreneurship in the Music Industry (2)
    4. Marketing and Promotion (6)

Area H Allied Field (15-21 hours)

No more than two courses can come from the same course prefix in a student’s program of study. All courses taken in Area H must be approved by the faculty program coordinator. Courses cannot count in both Area G and Area H.

  • ACCT 4111 Intermediate Accounting I (3)
  • BCOM 3950 Business Communication and Professional Development (3)
  • BUSA 3000 Globalization and Business Practice (3)
  • CIS 3260 Introduction to Programming] (3)
  • CIS 3730 Database Management Systems (3)
  • CIS 4120 Defining and Innovating Business Processes (3)
  • CMIS 3150 Game Programming and Development 1 (4)
  • CMIS 4000 New Ventures in Creative Media (3)
  • CMIS 4010 Media Business Development  (3)
  • CMIS 4030 Managing Creative Enterprise (3)
  • CMIS 4040 Innovations in Media Technology (3)
  • CMIS 4050 Producing Television (3)
  • CMIS 4060 Designing Immersive Media Experiences (4)
  • CMIS 4100 Game Design (4)
  • CMIS 4120 Game Programming and Development 2 (4)
  • CMIS 4140 Computer Graphics Imaging (4)
  • CMIS 4160 Computer Animation (4)
  • CMIS 4180 Visual Effects for Games (4)
  • CMIS 4600/MTM 3010 Introduction to Music Industry (3)
  • CMIS 4610/MTM 3020 Promotion of Recorded Music (3)
  • CMIS 4630/MTM 3050 Legal Aspects of the Music Industry (3)
  • CMIS 4660/MTM 3450 Artist Representation (2)
  • CMIS 4870 Honors Thesis (Research) (3)
  • CMIS 4880 Honors Thesis (Writing) (3)
  • [CMIS 4914 Special Topics in Media/Arts Entrepreneurship (3)
  • [CMIS 4915 Special Topics in Advanced Technology Media Production (3-4)
  • CMIS 4980 Internship (1-6)
  • ENGL 3110 Technical Writing (3)
  • ENGL 3120 Digital Writing and Publishing (3)
  • ENGL 3130 Business Writing (3)
  • ENGL 3135 Visual Rhetoric (3)
  • ENI 3102 The Startup Venture (3)
  • ENI 3103 Commercializing the Startup (3)
  • ENI 4100 From Startup to Growth Company (3)
  • FLME 3100 Television Practicum (1-4)
  • FLME 3115 Screenwriting & Visualization for the Short Film (4)
  • FLME 3300 Dramatic Writing for Stage and Screen (3)
  • FLME 3900 Language of Film Through Production (3)
  • FLME 4000 Acting and Directing for the Camera (4)
  • FLME 4120 Production I (4)
  • FLME 4156 Media Entrepreneurship (4)
  • FLME 4310 Feature Screenwriting I (3)
  • FLME 4320 Feature Screenwriting II (3)
  • FLME 4800 Film and Media Industries (3)
  • GRD 3000 Introduction to Graphic Design (3)
  • GRD 3200 Intermediate Graphic Design (3)
  • GRD 3300 Illustration Design (3)
  • GRD 4100 Print and Editorial Design (3)
  • GRD 4310 Multimedia Design (3)
  • GRD 4350 Graphic Design through Advertising (3)
  • GRD 4400 Graphic Design for Film and TV (3)
  • JOUR 3060 Communication Law and Regulation (3)
  • JOUR 3500 Public Relations Techniques (3)
  • JOUR 3900 Digital Journalism (3)
  • JOUR 3950 Public Relations Research (3)
  • JOUR 4500 Visual Communication (3)
  • JOUR 4540 Public Relations Campaigns (3)
  • JOUR 4610 Applied Graphic Communication (3)
  • JOUR 4770 Media Management and Marketing (3)
  • JOUR 4900 Journalism Entrepreneurship (3)
  • JOUR 4900 Television Practicum (1-4)
  • LGLS 3020 Introduction to the Law (3)
  • LGLS 4050 Principles of Business Law (3)
  • LGLS 4060 Internet Law (3)
  • MGS 3400 Managing People in Orgs (3)
  • MGS 4430 Negotiation (3) (BIS students have only BUSA 3090 as prereq with consent of instructor.)
  • MGS 4500 Entrepreneurship/New Venture Management (3) (BIS students have only BUSA 3090 as prereq with consent of instructor.)
  • MK 3010 Marketing Management (3)
  • MK 4100 Buyer Behavior (3)
  • MK 4150 Business-to-Business Marketing (3)
  • MK 4200 Marketing Research (3)
  • MK 4305 Social Media Marketing (3)
  • MK 4330 Principles of Professional Sales (3)
  • MK 4620 Product Management (3)
  • MK 4850 Marketing for Entrepreneurs (3)
  • MTM 3030 Marketing and Branch Distribution in the Music Industry (3)
  • MTM 3120 Digital Audio Technology and Recording Techniques (4)
  • MTM 3300 Copyright and Music Publishing (3)
  • MTM 3440 Entrepreneurship in the Music Industry (2)
  • MTM 3440] Entrepreneurship in the Music Industry (2)
  • MUS 4730 Computer Applications in Music (2)
  • MUS 4981 Computer Music (3)
  • PHOT 3020 Photo 1 for Non-Photo Majors (3)
  • PHOT 3200 Color Photography (3)
  • PHOT 3300 Studio Photography (3)
  • PHOT 3500 Digital Photography (3)
  • SCOM 4500 Visual Communication (3)
  • THEA 3300 Dramatic Writing for Stage and Screen (3)
  • THEA 4000 Acting and Directing for the Camera (4)