3415 Media Entrepreneurship

Program Offered:

  • Bachelor of Interdisciplinary Studies Concentration in Media Entrepreneurship

Creative Media Industries Institute

David Cheshier, director
404-413-5649
dcheshier@gsu.edu

The interdisciplinary major concentration in Media Entrepreneurship prepares students for entry into a changing media environment with an understanding of current business dynamics and opportunities. Students will gain grounding in the skills they need to start their own businesses and to bring innovative and entrepreneurial thinking to traditional media organizations. Throughout the program, students will examine organizational culture, emerging and traditional business models, opportunities and challenges presented by the start-up climate, and will discuss how to leverage digital media tools in an entrepreneurial context.

Program Admission

A 2.0 Georgia State University GPA is required in order to apply to the program. Application materials can be obtained from the Office of Academic Assistance, 418 Langdale Hall, 404/413-5000. Students should apply to the program by the time they have earned 42 credit hours to avoid a delay in graduation.

Program Degree Requirements

Please refer to the Bachelor of Interdisciplinary Studies section 3030.30 of this catalog for academic regulations for this program.

In addition to the Program Degree Requirements, students must fulfill the College of Arts and Sciences Degree Requirements (see section 3030) and the University Degree Requirements (see section 1400).

Courses used to fulfill the two Critical Thinking Through Writing (CTW) courses for each B.I.S. program will not count towards the rules of Area G (i.e., no more than three to four 3-4 credit hour courses from a single discipline) nor of Area H (i.e., no more than two 3-4 credit hour courses can be taken within a single discipline).

Bachelor of Interdisciplinary Studies Concentration in Media Entrepreneurship

Area F: Courses Appropriate to the Major (18)

  1. World language at the 1002 level or above (3)
  2. Select additional elective courses from the following to complete 18 hours in Area F:

Many of the courses listed above are required prerequisites for Media Entrepreneurship BIS courses in Area G and H. Students should select Area F courses in consultation with a BIS advisor.

Area G: Area of Concentration (27-33 hours)

Not more than four (4) three hour courses (i.e. 12 hours) can come from the same course prefix in the student’s program of study, excluding CTW courses.

    1. Required courses (12 Hours)
      1. BUSA 3090 Survey of Business Principles for Non-Business Students (3)
      2. [BIS 4995] Directed Readings – CTW (3) (must have permission of the Media Entrepreneurship advisor)
      3. ENI 3101 Entrepreneurial Thinking for Startups (3)
      4. JOUR 4800 Media Ethics and Society (3) (CTW))
    2. Entrepreneurship Core (choose two)
      • ENI 3102 The Startup Venture (3)
      • ENI 3103 Commercializing the Startup (3)
      • FLME 4156 Media Entrepreneurship (4)]
      • MTM 3440 Entrepreneurship in the Music Industry (2)
      • MK 4850 Marketing for Entrepreneurs (3)
      • JOUR 4900 Journalism Entrepreneurship (3)
      • MGS 4590 Entrepreneurship Field Study (3)
    3. Media Industry/Law/Policy/Management (choose three)
      • ACCT 4111 Intermediate Accounting I (3)
      • BCOM 3950 Business Communication and Professional Development (3)
      • BUSA 3000 Globalization and Business Practice (3)
      • CIS 3730 Database Management Systems (3)
      • ENI 4100 From Startup to Growth Company (3)
      • FLME 4800 Film and Media Industries (3)
      • FI 3300 Corporate Finance (3)
      • JOUR 3060 Communication Law and Regulation (3)
      • JOUR 4770 Media Management and Marketing (3)
      • LGLS 3020 Introduction to the Law (3)
      • LGLS 4050 Principles of Business Law (3)
      • LGLS 4060 Internet Law (3)
      • MGS 3100 Business Analysis (3)
      • MGS 3400 Managing People in Orgs (3)
      • MGS 4110 Analysis of Business Data (3)
      • MGS 4430 Negotiation (3) (BIS students have only BUSA 3090 as prereq with consent of instructor.)
      • MGS 4500 Entrepreneurship/New Venture Management (3) (BIS students have only BUSA 3090 as prereq with consent of instructor.)
      • MTM 3010 Introduction to Music Industry (3)
      • MTM 3050 Legal Aspects of the Music Industry (3)
      • MTM 3300 Copyright and Music Publishing (3)
      • MTM 3440] Entrepreneurship in the Music Industry (2)
      • MTM 3450 Artist Representation (2)
    4. Marketing and Promotion (choose two)
      • ENGL 3120 Electronic Writing and Publishing (3)
      • JOUR 3500 Public Relations Techniques (3)
      • JOUR 3950 Public Relations Research (3)
      • JOUR 4540 Public Relations Campaigns (3)
      • JOUR 4610 Applied Graphic Communication (3)
      • JOUR 4770 Media Management and Marketing (3)
      • MK 3010 Marketing Management (3)
      • MK 4100 Buyer Behavior (3)
      • MK 4150 Business-to-Business Marketing (3)
      • MK 4330 Principles of Professional Sales (3)
      • MK 4305 Social Media Marketing (3)
      • MK 4200 Marketing Research (3)
      • MK 4620 Product Management (3)
      • MK 4850 Marketing for Entrepreneurs (3)
      • MTM 3020 Promotion of Recorded Music (3)
      • MTM 3030 Marketing and Branch Distribution in the Music Industry (3)

Area H Allied Field (15-21 hours)

No more than two courses can come from the same course prefix in a student’s program of study.