B.B.A. in Marketing

Program Information

Marketing is an exciting dynamic process through which customer needs and wants are determined and satisfied through the conception, development, promotion, exchange, and distribution of goods and services.  The marketing program provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution.  The program also develops the student’s capacity to solve managerial problems in marketing and prepares men and women to enter careers in the field.

 

Suggested Schedule of Courses

This is a suggested 4-year schedule of courses based on degree requirements in the current catalog.  This guide is not a substitute for academic advisement . Please contact your respective advisement office for guidance—

For students with 0-89 credit hours, please contact

University Advisement Center

For students with 90 or more credit hours, please contact

The Robinson College of Business advisement office if you have any questions about scheduling or about your degree requirements. 

Also see the Undergraduate Catalog for a complete list of requirements and electives to choose from. 

Students may choose to attend a summer term to reduce their load during fall or spring semesters but still stay on track to graduate in four years.


Year 1

Term 1

Course Hours

ENGL 1101

3

MATH 1111 or Higher

3

ECON 2105

3

GSU 1010

1

SPCH 1000

2

BUSA 2106

3
Total Hours 15

Term 2

Course Hours

ENGL 1102

3

MATH 1070

3

ECON 2106

3

PHIL 1010

2

POLS 1101

3
Total Hours 14

Milestones


Year 2

Term 1

Course Hours

ACCT 2101

3

Lab Science “A”

4

CIS 2010

3

Area C Elective

3

Area E Social Science Elective

3
Total Hours 16

Term 2

Course Hours

ACCT 2102

3

Lab Science “B”

4

HIST 2110

3

Area C Elective

3

Area E Global Issues Elective

3
Total Hours 16

Milestones


Year 3

Term 1

Course Hours

BCOM 3950

3

MGS 3100

3

MK 3010

3

MGS 3400

3

3000/4000 level Non-RCB Elective

3
Total Hours 15

Term 2

Course Hours

FI 3300

3

MK 4100

3

BUSA 3000

3

MK 4010

3

3000/4000 level Non-RCB Elective

3
Total Hours 15

Year 4

Term 1

Course Hours

MK 4200

3

MK Elective

3

MK Elective

3

3000/4000 level Non-RCB Elective

3

3000/4000 level RCB Elective

3
Total Hours 15

Term 2

Course Hours

BUSA 4980

3

BUSA 4990 (Exit Exam)

0

MK 4900

3

MK Elective

3

3000/4000 level RCB Elective

3

3000/4000 level RCB Elective

3
Total Hours 15

Milestones