Requirements: Must meet RCB upper division course requirements and 45 semester hours.
This course builds on BUSA 3000 where students examine globalization of markets and are exposed to the macro environment of international business. Attention shifts in this course to the individual firm and the decisions it faces in internationalization. Both small, entrepreneurial firms as well as large multinational enterprises are examined. Topics addressed include: formulating an internationalization strategy, assessment of global market opportunities, foreign market entry modes, marketing strategies, and management of human resources and financial transactions. Challenges of doing business in emerging markets is a special topic.