|RCB 8040||Competing on Analytics and Organizational Knowledge|
Businesses are becoming increasingly “knowledge intensive.” Analytics can help organizations develop a comprehensive approach to their knowledge assets to make better decisions and create distintive competitive capabiltites. High performing corporations compete on knowledge capabilites with their internal business processes as well as their external business processes. Data lies at the heart of this knowledge. Increasingly, decisionmakers rely on intelligent systems to analyze these data systematically and assist them in their decisionmaking. In many cases, automating the decisionmaking process is necessary because of the speed with which new data are generated. This course connects real world data to decisionmaking through cases from finance, marketing and operations.