|PMBA 8145||Marketing Management|
|Prerequisites||PMBA 8000 and PMBA 8025|
|Corequisites||PMBA 8015 and PMBA 8030|
This course is a study of the managerial aspects of marketing. Emphasis is placed on the quantitative and qualitative criteria used in evaluating marketing alternatives and in choosing among these alternatives. The course includes topics related to market segmentation, marketing research, product/service development, branding, promotion, pricing, channels of distribution, marketing strategy, and global marketing.