GMBA 8145 Marketing Management
Credit Hours 3.0
Requirements CSP: None
Description

Prerequisite. None.
This course explores the managerial aspects of the marketing function. Quantitative and qualitative analysis of the company and its customers and competition will be emphasized through the use of case analysis. The course is organized around the key marketing decision variables: promotions, product, pricing, and distribution, and around the various marketing processes of strategy formulation, organization and implementation.